When I talk to non-Internet marketers about what I do, a common response is, “Oh, you're a web designer?”
“No,” I explain, “I write the CONTENT that goes in a website.”
The common notion seems to be that you only need a web designer or developer to create a website.
While I'm not undervaluing the importance of a web designer and programmer, I must contend that a copywriter is at least as essential as they are when putting together an effective website.
A good copywriter does the following things:
As you can see, a copywriter is essential to an effective and successful website — and I'm just scratching the surface!
If you're not familiar with marketing and copywriting strategies — or if you are, but you're also too close to your business to write about it effectively — then working with a copywriter to develop the main pages of your website is a good investment.
These pages include:
After a good copywriter has written these pages for your website, you'll be able to reuse, spin, and recycle all that content for your other marketing and promotional materials (more on that in a future post).
So if you're planning to put up a website, or improve your current website, seriously consider working with a copywriter. It's an investment that will pay off for a long, long time.
Have you ever worked with a copywriter before? What was the experience like for you?
What's on your wish list for the ideal copywriter?
I'd love to read your thoughts in the comments below.