By Alexis Rodrigo | Copywriting
One of the crucial parts of good copy is a good story. People love stories. We’re raised on fairy tales as well as stories from our parents and family. Yes, even our boring old aunt’s stories that she tells over and over again. Secretly, we love them. We build relationships with stories. They’re how we […]
Continue readingBy Alexis Rodrigo | Copywriting
Why does a piece of copy fall flat, even when it’s benefit-oriented and directly addresses your target market’s urgent problem? One reason could be that it lacks feeling. Your copy may convey all the facts about your service or product accurately. It may be well-written in terms of grammar and style, but if it doesn’t have feeling, […]
Continue readingBy Alexis Rodrigo | Copywriting
One of the most basic concepts in copywriting are “features” and “benefits”. When I first started learning copywriting, I was told that I had to be able to list a product’s features and its benefits. As I became a more experienced copywriter, I found out that most people – including other copywriters – have a […]
Continue readingBy Alexis Rodrigo | Copywriting
photo credit: geishaboy500 Yesterday’s Wordless Wednesday post was a picture of stilettos. People who know me would wonder at my choice of that picture because they know that I never ever wear high heels, much less stilettos. However, I chose that picture – not only because it coordinates with the color scheme of this blog […]
Continue readingBy Alexis Rodrigo | Copywriting
Recently, there’s been some discussion on Twitter about the demise of the all-text sales page. I believe it was Frank Kern’s Mass Control launch that set all the debate off. After all the build up, Kern published sales page that only had a video, a few lines of text (or were there? I can’t remember […]
Continue reading