By Alexis Rodrigo | Copywriting
When a sales page is underperforming, my first response is to review the offer. Is it a no-brainer for the Ideal Customer? Is it as irresistible as ice cream on a hot summer day? An offer can be irresistible for different reasons. The price could make it a no-brainer. For example, a special report on […]
Continue readingBy Alexis Rodrigo | Copywriting
If you want to sell more of your products and services, the logical thing is to try and sell them to more people. But sometimes, it can be more profitable to actually try to sell to fewer people. Why It Makes Sense to Appeal to A Few The idea of being “one of the privileged […]
Continue readingBy Alexis Rodrigo | Copywriting
Recently, a client of mine requested a sales page and wanted it “short”. When the topic of how long a sales page should be comes up, I have a standard answer: “I use as many or as few words as it takes to convey the benefits of your product or service, and overcome your prospects’ […]
Continue readingBy Alexis Rodrigo | Copywriting
In this blog post, I’m going to show you a case study which demonstrates the power of following up on your prospects. Background: My client decided to have a one-month promotion on his product. He would offer his product at 50% discount, because he was to stop selling it after the promo period. Our primary […]
Continue readingBy Alexis Rodrigo | Copywriting
The starting point of effective communication is a clear knowledge and understanding of your target audience. You need to know two things about your target audience: who they are; and what they really want. Covering these bases isn’t as easy as it may seem.
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