Category Archives for "Copywriting"

Jan 22

What’s Your Story?

By Alexis Rodrigo | Copywriting

One of the crucial parts of good copy is a good story. People love stories. We’re raised on fairy tales as well as stories from our parents and family. Yes, even our boring old aunt’s stories that she tells over and over again. Secretly, we love them. We build relationships with stories. They’re how we […]

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Nov 19

Does Your Copy Have Feeling?

By Alexis Rodrigo | Copywriting

Why does a piece of copy fall flat, even when it’s benefit-oriented and directly addresses your target market’s urgent problem? One reason could be that it lacks feeling. Your copy may convey all the facts about your service or product accurately. It may be well-written in terms of grammar and style, but if it doesn’t have feeling, […]

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