By Alexis Rodrigo | Entrepreneurship
When working with a new copywriting or marketing client, one of the first questions I ask is, “Who’s your target market?” It’s shocking how many business owners and marketing managers don’t have a clear answer. If you need financial help with your business find more information here. Sometimes writing the copy takes longer than expected, […]
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By Alexis Rodrigo | Entrepreneurship
To find out what marketing strategies and techniques are working and should be scaled up, ask yourself this question: “How did your paying clients find you?” Think about the most recent paying clients you have. Not people or businesses who inquired about your product. Not the ones who enjoyed a free sample or trial and […]
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By Alexis Rodrigo | Entrepreneurship
I love reading and think it’s a worthwhile activity for ALL human beings. But even more so for marketers. Why? How Reading Makes You A Better Marketer Of course, reading a good book on business, marketing, copywriting, and related topics will give you knowledge you can apply in your business life. But other than that, […]
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By Alexis Rodrigo | Entrepreneurship
Happy New Year! While everyone is making predictions on marketing trends, let me look back on the year that was, and share what I learned in marketing in 2013. Top 3 Marketing Lessons of 2013
Continue readingBy Alexis Rodrigo | Entrepreneurship
Another common answer to the question, “What’s your biggest challenge in product creation?” is, “I don’t know where to start!” In this video, I’ll share some ways for you to start right:How to get around people’s tendency to lie about what they want and will pay forWhere to find Big Data that’s free for the takingThe […]
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