I love reading and think it's a worthwhile activity for ALL human beings.
But even more so for marketers.
Of course, reading a good book on business, marketing, copywriting, and related topics will give you knowledge you can apply in your business life.
But other than that, reading makes you a better writer. And we all know writing is an essential skill, not just for copywriters, but for everyone who's in sales and marketing. And, yes, that's you, if you're an entrepreneur or business owner.
So you've got a lot of freedom here. Read your favourite fiction books, even romance novels, and be assured you're doing something that's good for you as a marketer.
Finally, reading is good for the soul. It can reduce stress, give your brain a break and a boost, and help you be more creative.
If you've seen my home office, you know I'm addicted to books. I have shelves, table tops, and corners full of books. I'd rather buy a book than pay for a manicure and pedicure.
But even I have limited resources for books.
If budget is tight, consider this:
If you look into your budget, I'm sure you can find a way to afford at least one new book a month.
I'm starting “Outrageous Advertising That's Outrageously Successful” by Bill Glazer. What book are you currently reading? Post the title and author below, and tell us why you picked that book.
Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.
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