Smart Marketers Read

By Alexis Rodrigo | Entrepreneurship

Jan 05
Smart Marketers Read

I love reading and think it's a worthwhile activity for ALL human beings.

But even more so for marketers.


How Reading Makes You A Better Marketer

Of course, reading a good book on business, marketing, copywriting, and related topics will give you knowledge you can apply in your business life.

But other than that, reading makes you a better writer. And we all know writing is an essential skill, not just for copywriters, but for everyone who's in sales and marketing. And, yes, that's you, if you're an entrepreneur or business owner.

So you've got a lot of freedom here. Read your favourite fiction books, even romance novels, and be assured you're doing something that's good for you as a marketer.

Click to Tweet: “Reading makes you a better writer, which is essential for marketers & entrepreneurs.”

Finally, reading is good for the soul. It can reduce stress, give your brain a break and a boost, and help you be more creative.

Yes, You Can Afford To Read More

If you've seen my home office, you know I'm addicted to books. I have shelves, table tops, and corners full of books. I'd rather buy a book than pay for a manicure and pedicure.

But even I have limited resources for books.

If budget is tight, consider this:

  • borrow books from the public library – Borrow from your friends — just make sure to return them!
  • look for free books online – There's plenty! I got my fill of Sherlock Holmes and Jane Austen books by googling free digital copies. Amazon Kindle always has a variety of books available free for a limited amount of time. A number of experts also offer their new books for free, except for the cost of shipping.
  • shop discount books – Scour the used bookstores in your area, and check out book sales in bookstores. Costco and Canadian Superstore sometimes has some really good deals.
  • shop online – Online bookstores are always at least 20% less expensive than brick-and-mortar stores. Moreover, the Kindle versions of books are almost always cheaper than their printed counterparts.

If you look into your budget, I'm sure you can find a way to afford at least one new book a month.

I'm starting “Outrageous Advertising ┬áThat's Outrageously Successful” by Bill Glazer. What book are you currently reading? Post the title and author below, and tell us why you picked that book.


About the Author

Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.

  • I couldn’t agree with you more, Lexi. I am currently rereading The 10X Rule by Grant Cardone. I highly recommend it for anyone who wants to up their game this year. Thanks for your wonderful posts and information.
    Connie Ragen Green

    • Alexis Rodrigo says:

      @Connie Ragen Green – I’ve heard of 10X — adding it to my Amazon wish list. Thanks for sharing!

  • JoAnn Jordan says:

    Reading is important! I just finished reading “Zen Under Fire”. While not a business book per se, I is about a woman’s journey in self-care – something all professionals need to consider. My post today shares more about why I think it is an important book.

  • Marya Miller says:

    I rarely have time to sit down and read, and when I do, it’s usually fiction – I do enough research while copywriting.

    But I re-read my favorite books in small chunks of time snatched here and there. Sometimes there are more life lessons and truth in fiction than in self-help books — and it’s nice to “escape” for a while.

  • John says:

    Reading is essential to being successful in anything! I’ve read several marketing books and I’d have to recommend these books for all marketers: Spin Selling, Challenger Sale, Contagious, and Psychology of Influence (this one explains the sketchy tactics that some people use, but it helps you understand how influence works…..P.S. don’t use the sketchy tactics).

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