Some years ago, I heard about “content curation.”
Content curation is the thoughtful collection, gathering, and publication of content from different sources, around a specific topic.
I think most of us who are using Twitter, Facebook, and other social networking sites are already curating content. My tweets on Twitter and posts on my Facebook timeline present curated content. A Pinterest board is a content curation medium.
So do we need to use a dedicated content curation tool like Scoop.it?
To find the answer, I tried Scoop.it myself.
Well, nobody HAS to use it or similar content curation tools. They're not essential to successful online or content marketing. However, content curation can have its advantages:
And, you know what? Creating a topic (or board) is actually fun.
Do you use Scoop.it or similar content curation tools?
What do you like about curating content online? What advise do you have for marketers like me who are new to these tools?
Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.