(For best results, pause the video for a couple of seconds, allow it to stream, and then click on the play button. Running time = 07:33)
I've known about Crush It by Gary Vaynerchuk for some time now, but only recently decided to read it. You see, I thought I already knew everything there was to know about using social media to promote your business.
The bottom line is: I was pleasantly surprised.
First off, I resonated with Gary's experience of being immigrants and starting over in a foreign land.
Crush It is all about pursuing your passion, doing what you love, and making money while you're at it.
Gary doesn't say everybody can be millionnaires doing what they love. But you can certainly make a decent living. Crush It shows you how–if you're willing to put in the hours and sacrifice some of the time you'd otherwise spend playing videogames.
You'll want to pay close attention to Chapter 10 (Make the World Listen), where Gary outlines his 12 steps to building your brand online.
Crush It is perfect for the beginner who's looking for a blueprint to using social media to build a business. If you're an intermediate or advance marketer, you may still like Crush It, because it is an inspirational success story.
Have you read Crush It? What did you think of it? Do share by posting your comments, or a link to your review, below.
Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.
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