By Alexis Rodrigo | Entrepreneurship
You gotta work hard to succeed. There’s no escaping that fact. The most successful entrepreneurs and marketers attribute their success to plain, hard work. Elbow grease. “Talent in cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” – Stephen King Ok, point taken! But who wants […]
Continue readingBy Alexis Rodrigo | Social Media
Social media marketing gets all the attention. People’s ears perk up, their eyes widen, their wallets open when they hear “social media.” But say “content marketing” and you’ll likely see blank stares and hear crickets. When I was doing keyword research for a client, I found a startling thing: “content media marketing” does not get […]
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By Alexis Rodrigo | Entrepreneurship
When working with a new copywriting or marketing client, one of the first questions I ask is, “Who’s your target market?” It’s shocking how many business owners and marketing managers don’t have a clear answer. If you need financial help with your business find more information here. Sometimes writing the copy takes longer than expected, […]
Continue readingBy Alexis Rodrigo | Social Media
Some years ago, I heard about “content curation.” Content curation is the thoughtful collection, gathering, and publication of content from different sources, around a specific topic. I think most of us who are using Twitter, Facebook, and other social networking sites are already curating content. My tweets on Twitter and posts on my Facebook timeline […]
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By Alexis Rodrigo | Entrepreneurship
To find out what marketing strategies and techniques are working and should be scaled up, ask yourself this question: “How did your paying clients find you?” Think about the most recent paying clients you have. Not people or businesses who inquired about your product. Not the ones who enjoyed a free sample or trial and […]
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