By Alexis Rodrigo | Copywriting
Why does a piece of copy fall flat, even when it’s benefit-oriented and directly addresses your target market’s urgent problem? One reason could be that it lacks feeling. Your copy may convey all the facts about your service or product accurately. It may be well-written in terms of grammar and style, but if it doesn’t have feeling, […]
Continue readingBy Alexis Rodrigo | Email Marketing
UPDATE: I now use a different WordPress Popup Plugin called Thrive Leads. Learn more about how I use it here. Pop-ups – everybody hates them, right? But at the same time, everybody says pop-ups work. So I set out to test it on one of my niche websites. The result? A 50% increase in subscribers […]
Continue readingBy Alexis Rodrigo | Blogging
You’ve heard this so often, you’re probably sick of it: Content is King! But in the search for website traffic, the site’s content is the often overlooked, neglected and forgotten traffic getter. It’s easy to get caught up in doing search engine optimization (SEO) work: finding keywords, making sure the target keywords are sprinkled naturally […]
Continue readingBy Alexis Rodrigo | Copywriting
One of the most basic concepts in copywriting are “features” and “benefits”. When I first started learning copywriting, I was told that I had to be able to list a product’s features and its benefits. As I became a more experienced copywriter, I found out that most people – including other copywriters – have a […]
Continue readingBy Alexis Rodrigo | Uncategorized
Update (October 3, 2009): Here’s a new video: Click here to donate to UNICEF. Update (October 1, 2009): The number of deaths due to Typhone Ketsana (local name: Ondoy) is now 277. I urge you to help, no matter how small. Here’s how far your help can go: $15 can provide a family with water […]
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