Content: The Overlooked Traffic Generator (Or How I Got 79% More Traffic in One Month)

By Alexis Rodrigo | Blogging

Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye GET THE BOOK

Nov 05

You've heard this so often, you're probably sick of it:

Content is King!

But in the search for website traffic, the site's content is the often overlooked, neglected and forgotten traffic getter.

Content to Double Website Traffic
It's easy to get caught up in doing search engine optimization (SEO) work: finding keywords, making sure the target keywords are sprinkled naturally all over your site, submitting articles to article directories, posting videos to video sharing sites, commenting on other blogs, posting in forums… the list is endless.

But what about the content on your site? Is it worthy of attention from boat-loads of readers?

In the last two month, I managed to increase a niche blog's traffic by 79% without doing any of the SEO work I listed above. This was a neglected WordPress blog that was a year old. It had about 200 posts and 387 inbound links from my previous linkbuilding efforts.

79% More Traffic Without SEO?

Here's what happened after my little content “experiment”:

Month

Unique Visitors

August

779

September

1392

Content Is SEO

How did I increase this blog's traffic in such a short time?

Simple. I published a new post every day. That's all.

I didn't even do any keyword research. I didn't optimize each post for any keywords at all, much less attempt to get any backlinks for it. Well, I did send a tweet with a link to each new post, so that counts as a backlink.

But that was all.

Prior to this experiment, this blog would go for weeks without any new content. A shot of new content had an immediate and significant impact on the site's organic traffic.

How to Publish More Content

It's not easy to publish a new post every day. For this niche blog, I used PLR with minor rewrites. I just didn't have the time to make each post completely unique. However, I did make sure that each was properly written and had no grammatical errors or typos.

This month, November 2009, I'm tweaking the monetization of this site. I'll let you know the results of these efforts in a future post.

Conclusion

If you want more traffic, publish more content on your site. Each post or article is a new piece of virtual real estate. Each one represents an opportunity for web users to find you. Each piece of content on your own site makes it easier for your target readers to find you.

Before you go out and do all the busy SEO work outside your site, first make sure you're providing quality content to your existing and potential readers consistently.

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Creative Commons License photo credit: Burning Image

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About the Author

Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.

  • Jennifer says:

    Good tips Alexis.

    I have been toying with using some PLR myself. I always felt kind of dishonest- but I guess it’s no different than showing a friend magazine article or giving a link to a good article.

    Do you find that PLR you pay a small fee for is better than free ones? Can you recommend a service/site you like?

    Also- I have recently added plug-in that adds a button or a check box to the comment area of my blog hoping to encourage more interaction.
    So that people can follow/subscribe to that post stream. Then they don’t have to keep checking back when the blogger responds to them or other comments they might be interested in are made.

    A small biz blog I have is a WP blog too…so the plug in should work for you too. It is called Subscribe To Comments 2.1 http://txfx.net/wordpress-plugins/subscribe-to-comments/

    I have NO affiliation with the plug in- just thought I would pass on the info 🙂

    I have been using a Guest Blogger at my biz site too. Helps with fresh material. I met her on Twitter and she likes the exposure.

    Thanks for the tip!

    • Alexis says:

      Hi Jennifer,

      Boy, I know how you feel about PLR. That’s exactly how I felt, too, which is why it has taken me so long to start using it!
      PLR is really best for niche sites or blogs, rather than those that are of a more personal nature. I’m not familiar with a lot of PLR, but these are the ones I know of because I’ve worked with the owners personally. Of course, the choice depends on your topic:

      1. PLR.me – self-development topics
      2. All Private Label Content – various topics, including marketing, crafts, mothering, and green topics
      3. Easy PLR – various topics
      4. Jimmy Brown’s Prime PLR – Internet marketing

      By the way, those ARE affiliate links 😉

      And excellent suggestion on the plugin for subscribing to comments. I’m sure that will help increase reader participation.

      Lexi

  • […] and build a solid following is to publish new posts regularly. As I showed you previously, just publishing posts more often can lead to a significant increase in traffic – without doing anything […]

  • Greetings!

    Thank’ee’s for the info – it’s a real relief to read it. Writing, I can do. Writing very regularly, I can do. All that other stuff, I can do, but I need to learn it first.

    So glad to know that the writing is the most important part of the whole thing. 🙂

    Bright Blessings & Good Fortune! 🙂
    -Birdy! :>

    • Alexis says:

      Birdy, your blog content is the most important thing. Get that right first before you do any promotion. That said, I don’t mean it has to be perfect 😉

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