Tonight the hubby and I caught part of a documentary in Discovery Channel entitled, “The Power of Six Degrees.” It gave the scientific basis for a popular game involving Kevin Bacon and how every actor was at most six degrees (steps) separated from him.
For somebody who works in “new media”, I was fascinated to see how technology makes our world smaller. It isn't so much a flat world, as Thomas Friedman asserts. Rather, it is still a round world, but made smaller and tighter by networks of people.
I wish the program could have explored more how the theory can be applied to the explosion of social networking today. And how we can harness the power of six degrees of connectedness (rather than separation) to reach practical results.
Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.
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