Tag Archives for " Copywriting "

Get meaningful feedback on your copy
Mar 26

How to Get Meaningful Feedback on Your Work

By Alexis Rodrigo | Copywriting

Have you ever posted in a group asking folks to give you feedback on something you drafted?  Chances are, the responses you got were hit-or-miss. They were vague, random, irrelevant—or worst—downright wrong. Part of it could be because they weren’t your target audience. Especially if you’re in a very specific and highly specialized niche, the ordinary person […]

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Nov 19

Does Your Copy Have Feeling?

By Alexis Rodrigo | Copywriting

Why does a piece of copy fall flat, even when it’s benefit-oriented and directly addresses your target market’s urgent problem? One reason could be that it lacks feeling. Your copy may convey all the facts about your service or product accurately. It may be well-written in terms of grammar and style, but if it doesn’t have feeling, […]

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