How to Track Email Metrics

By Alexis Rodrigo | Email Marketing

Aug 13
email analytics Google Sheets
"I have been struck again and again by how important measurement is to improving the human condition." - Bill Gates

If you want to improve the results you get from email marketing, then you have to measure, measure, measure!

Below, I show you how I measure the performance of nurturing emails:

A Word About Sales Emails

I forgot to mention that for sales emails, you'll want to add two columns:

  • number of sales
  • revenue - number of sales X price 
  • conversion rate - number of sales / number of email recipients X 100

This way, you'll be able to look back and see exactly which emails brought the highest number of sales.

By the way, tracking email performance like this is how I know that last-chance emails usually bring in 30% of the total sales of a campaign.

Email Tracking Template for Google Sheets

Copy this email tracking template to your Google Drive and modify as you see fit. 

Do you have any questions about how to use this template or how to track your email marketing results? Send me an email and let me know. I'll be happy to hear from you!


About the Author

Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.