When is the best day and time to send your emails to get the highest open rates and click-through rates?
If you look online, you'll find a lot of answers to this question, with plenty of data to back them up.
But while these findings are a good place to begin, you shouldn't rely on them alone.
In this video, I share with you:
- the most common findings on research about the best day and time to send emails
- factors to consider when deciding the optimal days and times to send emails
- why different types of emails—newsletters vs. onboarding emails vs. campaign emails—may have different ideal send days and times
- why you should make sure your findings are statistically significant before making decisions based on them, and how to know if they are
Here are the websites I referenced in the video:
The Best Time To Send An Email: Factors to Consider
What 14 Studies Say About The Best Time To Send Email
Email Marketing: The Best Time to Send Emails
Perfect Timing: The Very Best Time to Send Email Newsletters
SurveyMonkey's AB testing calculator
Got questions about anything I covered in the video? Let me know, and I'll give my best answer.
Thank you for your attention!