Simple Pen and Paper Exercise Helps You Make Better Decisions

Sep 09

When is the best day and time to send your emails to get the highest open rates and click-through rates?

If you look online, you'll find a lot of answers to this question, with plenty of data to back them up.

But while these findings are a good place to begin, you shouldn't rely on them alone.

In this video, I share with you:

the most common findings on research about the best day and time to send emails
factors to consider when deciding the optimal days and times to send emails
why different types of emails—newsletters vs. onboarding emails vs. campaign emails—may have different ideal send days and times
why you should make sure your findings are statistically significant before making decisions based on them, and how to know if they are

Click to play

References

Here are the websites I referenced in the video:

Got questions about anything I covered in the video? Let me know, and I'll give my best answer.

Thank you for your attention!

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Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.