By Alexis Rodrigo | Social Media
Some years ago, I heard about “content curation.” Content curation is the thoughtful collection, gathering, and publication of content from different sources, around a specific topic. I think most of us who are using Twitter, Facebook, and other social networking sites are already curating content. My tweets on Twitter and posts on my Facebook timeline […]
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By Alexis Rodrigo | Entrepreneurship
To find out what marketing strategies and techniques are working and should be scaled up, ask yourself this question: “How did your paying clients find you?” Think about the most recent paying clients you have. Not people or businesses who inquired about your product. Not the ones who enjoyed a free sample or trial and […]
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By Alexis Rodrigo | Social Media
Buffer is one of those apps I use every single working day. Coupled with Feedly, Buffer is why I seem to be “everywhere all the time,” even when I’m asleep or on vacation. It’s an app that lets you schedule posts to different social networking accounts from a single dashboard. When you find online content […]
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By Alexis Rodrigo | Entrepreneurship
I love reading and think it’s a worthwhile activity for ALL human beings. But even more so for marketers. Why? How Reading Makes You A Better Marketer Of course, reading a good book on business, marketing, copywriting, and related topics will give you knowledge you can apply in your business life. But other than that, […]
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By Alexis Rodrigo | Entrepreneurship
Happy New Year! While everyone is making predictions on marketing trends, let me look back on the year that was, and share what I learned in marketing in 2013. Top 3 Marketing Lessons of 2013
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