Alexis Rodrigo, Content Crafter & Copywriter

Aug 13

How to Track Email Metrics

“I have been struck again and again by how important measurement is to improving the human condition.” – Bill GatesIf you want to improve the results you get from email marketing, then you have to measure, measure, measure! Below, I show you how I measure the performance of nurturing emails: A Word About Sales EmailsI forgot […]

Apr 24

Simple Pen and Paper Exercise Helps You Make Better Decisions

By Alexis Rodrigo | Entrepreneurship

When you’re having a hard time choosing between two or more seemingly equal options, it pays to organize your thinking by using a matrix like this:The idea is to plot your choices based on two dimensions. When the options are plotted visually like that, it often becomes obvious which one is the best. Ready to give it […]

Apr 17

Why Copywriting Templates and Swipe Files Don’t Always Work

By Alexis Rodrigo | Copywriting

If you’ve used copywriting templates, you know they’re never as fool-proof as their proponents promise them to be. One might work like gangbusters. Another might fall flat.Why is that, and what can you do about it?Writing templates can be hit-or-miss because they don’t account for a key ingredient in effective writing: CONTEXT.And by context, I […]

Mar 26

How to Get Meaningful Feedback on Your Work

By Alexis Rodrigo | Copywriting

Have you ever posted in a group asking folks to give you feedback on something you drafted? Chances are, the responses you got were hit-or-miss. They were vague, random, irrelevant—or worst—downright wrong. Part of it could be because they weren’t your target audience. Especially if you’re in a very specific and highly specialized niche, the ordinary person […]