By Partnered Post | Business
As we all know, content marketing can be an extremely useful tool when it comes to trying to get a business’ cause out there. If you are thinking about trying to get your business or brand out and you are thinking about using content marketing, then you are going to want to know how you can […]
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By Alexis Rodrigo | Entrepreneurship
When you’re having a hard time choosing between two or more seemingly equal options, it pays to organize your thinking by using a matrix like this:The idea is to plot your choices based on two dimensions. When the options are plotted visually like that, it often becomes obvious which one is the best. Ready to give it […]
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By Alexis Rodrigo | Copywriting
If you’ve used copywriting templates, you know they’re never as fool-proof as their proponents promise them to be. One might work like gangbusters. Another might fall flat.Why is that, and what can you do about it?Writing templates can be hit-or-miss because they don’t account for a key ingredient in effective writing: CONTEXT.And by context, I […]
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By Alexis Rodrigo | Copywriting
Have you ever posted in a group asking folks to give you feedback on something you drafted? Chances are, the responses you got were hit-or-miss. They were vague, random, irrelevant—or worst—downright wrong. Part of it could be because they weren’t your target audience. Especially if you’re in a very specific and highly specialized niche, the ordinary person […]
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By Alexis Rodrigo | Entrepreneurship
Need gift ideas for clients? Here are some of the best-received gifts I’ve sent to my own clients through the years, including where to order them.
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