In the video below, I respond to two related questions I received from my readers recently. The first question is from Brandi-Ann Uyemura, who asks:
How do you translate social media marketing to sales?
And the second question is from a reader who requested to remain anonymous:
I have both a Twitter account and Facebook fan page and I post on them on almost a daily basis but they don't seem to lead to any leads or conversions. What can I do to connect more with the followers and create more interest in my business and ultimately create sales or recommendations?
Watch the video to hear my answer.
To translate social media into sales, it's important for you to understand the process of social media marketing. Before investing hours on Twitter, Facebook, and LinkedIn, you have to have the basics in place, namely, a properly optimized blog and an email marketing system.
Your social networking efforts won't pay off unless you funnel your followers, friends, like-rs, contacts and readers into your mailing list. That way, you can communicate with them regularly and make appropriate offers for your products and/or services.
A common omission I see in a lot of social media training programs and courses is they don't tell you to build your marketing foundation first. They focus on giving you tactics for Twitter, Facebook, and LinkedIn — without teaching you the strategies for actually bringing all those leads into your sales funnel.
Unless they're in your sales funnel, they won't become your customers.
I'm aghast at how some social media “experts” treat a blog equally as a Twitter, Facebook or LinkedIn account. They also look at followers, friends, and connections as just another list. Those people are not the same as people on YOUR email list!
Do you have questions about how to use social media to increase your bottom line? Or do you have additional advice for my readers? Please post them in the comments below.
PS: If everything I've said so far makes sense to you, I invite you to check out my coaching service. I'll help you clarify your marketing goals and give you actionable advice on how to overcome your biggest marketing challenges and build a strong marketing foundation.
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