How can you promote your products/services when selling makes you feel icky?
This is the dilemma of one of my readers–whom we shall refer to as “Anna.” Anna says she's uncomfortable about approaching prospects and even offering them free content, because she feels like she's taking advantage of their pain.
Here's my video response to Anna:
To overcome this icky feeling towards selling, I suggest you:
I like Lisa Sasevich's advice to be “committed but detached” to the selling process. She says, in a sales conversation, be committed to providing all the information your prospect needs to make a decision about your offer. At the same time, be emotionally detached to your prospect's decision, whether he/she accepts or declines your offer.
Does this help you feel better about promoting your products and services to the world?
Or if you're an experienced marketer, what advice do you have for Anna and those who, like her, feel uncomfortable about selling?
Please share your thoughts in the comments section below.
Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.
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