By Alexis Rodrigo | Blogging
When I asked people on Facebook whether Google Analytics made them feel lost and confused, their answers shocked me:“[Google Analytics] makes me feel stupid,” said one website owner. “Using [Google Analytics is] like [being] in one of those scary cornfield [labyrinths],” said another. As a blogger since 2008, I know Google Analytics for beginners can be daunting, […]
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By Alexis Rodrigo | Blogging
Does a blog make a difference? Can it have a measurable impact on the bottom line of your business? Yes, it can, if you blog the right way. The Blogging Advantage: How to Create Blog Posts that Entice & Engage, a brand new ebook by Karon Thackston, will show you how. Watch this video, where I cover:Overview of […]
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By Alexis Rodrigo | Blogging
Amazon is the largest content marketplace. Not only does it sell tons of content, it also generates a LOT of data about what people are looking for, what they’re interested in, what they buy, and which pieces of content they actually consume. You can use some of the information Amazon collects to make you a rock star […]
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By Alexis Rodrigo | Entrepreneurship
When I was getting started with my freelance copywriting business in 2008, one of the first things that my mastermind group told me to do was to put up a website and to make sure that I had a testimonials page.I listened to what they said but it’s not as easy as it sounds to […]
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By Alexis Rodrigo | Entrepreneurship
Is podcasting the present—and future—of content marketing? Or is it too late to get in the game? Is it even worth it? Join me as I interview Megan Dougherty, business and management strategist, about this intriguing platform called a podcast. Megan Dougherty is the co-founder of One Stone Creative, a company that specializes in creating podcasts that […]
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