How to Start Right with Product Creation

By Alexis Rodrigo | Entrepreneurship

Nov 30
Market Research for Product Creation

This is the second of a 3-part video series on product creation. Watch Part 1 here.

Product Creation Challenge #2

Another common answer to the question, “What’s your biggest challenge in product creation?”: “I don’t know where to start!”

Market research is the solution to that!

In this video, I’ll share some ways for you to start on the right foot:

  • How to get around people’s tendency to lie to you
  • Where to find Big Data that’s free for the taking
  • The one technique that scares away most people and will exponentially increase your chances of success
  • How to get paid for testing the market

5 Ways to Do Market Research for Product Creation

1. Your own experience

2. Web research

3. Surveys

4. 1-on-1 interviews

5. Launch

Watch the video for the details.

What types of market research have you done? What did this video inspire you to try?

PS: Claim your exclusive BONUS: A checklist to help you do your own market research.

PPS: I use Ecamm Live (Mac only) for my live streams.


About the Author

Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.