By Alexis Rodrigo | Blogging
You’ve heard this so often, you’re probably sick of it: Content is King! But in the search for website traffic, the site’s content is the often overlooked, neglected and forgotten traffic getter. It’s easy to get caught up in doing search engine optimization (SEO) work: finding keywords, making sure the target keywords are sprinkled naturally […]
Continue readingBy Alexis Rodrigo | Copywriting
One of the most basic concepts in copywriting are “features” and “benefits”. When I first started learning copywriting, I was told that I had to be able to list a product’s features and its benefits. As I became a more experienced copywriter, I found out that most people – including other copywriters – have a […]
Continue readingBy Alexis Rodrigo | Uncategorized
Update (October 3, 2009): Here’s a new video: Click here to donate to UNICEF. Update (October 1, 2009): The number of deaths due to Typhone Ketsana (local name: Ondoy) is now 277. I urge you to help, no matter how small. Here’s how far your help can go: $15 can provide a family with water […]
Continue readingBy Alexis Rodrigo | Entrepreneurship
I’m in the Mom market, not because of any slick marketing research or anything like that. It was just the most natural thing for me. After all, I am a Mom. I’ve worked in UNICEF for 14 years. Plus, I’m a certified childbirth educator. So naturally, issues about being a Mommy are interesting to me. […]
Continue readingBy Alexis Rodrigo | Copywriting
photo credit: geishaboy500 Yesterday’s Wordless Wednesday post was a picture of stilettos. People who know me would wonder at my choice of that picture because they know that I never ever wear high heels, much less stilettos. However, I chose that picture – not only because it coordinates with the color scheme of this blog […]
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