How to Use Twitter to Promote Your Free eBook

By Alexis Rodrigo | Social Media

Jan 12

One of my readers asked, “How can I use Twitter to promote my free eBook?”

I've answered that question in this video:

First of all, you need a landing page — a web page where visitors sign up to get access to your freebie, or a page where they can download your ebook directly. Which one you create depends on what your goals are. If you want to build your list, then your landing page should have an opt-in form.

When your landing page is ready, you can begin promoting your ebook on Twitter. Remember the following:

  • Give before you expect to receive. That means, tweet about other people's stuff first, before you tweet about your own. I follow the 80/20 rule on this.
  • Tweet your links frequently, about 4-5 times a day. Use Hootsuite, Tweetdeck or MarketMeSuite to schedule your tweets.
  • Write different versions of your tweet, and rotate them throughout the day or over several days.
  • Write your tweet as a headline, so your followers will be compelled to click on your link. Click here to learn how to write headlines.
  • Ask your followers to retweet your link. Ideally, you should have been retweeting their stuff first, before you ask them to retweet yours.
  • Ask influential Twitter users to tweet your link out. If your free ebook is relevant and useful to their followers, they'll be open to helping you spread the word.

Those are my top tips for using Twitter to promote your free ebook, or any other free content you want to share.

Did I forget anything? Do you have other Twitter tips you'd like to add? Or do you have follow-up questions?

Please post them in the comments below!

Lexi Rodrigo

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About the Author

Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.

  • Lexi – this is about the most useful overview of how to use Twitter effectively that I’ve ever seen on video. I’ll be sharing this with my professional network of communicators who work full-time in the role. They’ll appreciate all the time saving tips you offer, as that’s one of the biggest challenges for PR pros/staffers/consultants.

    Many thanks,
    Sharon

    • Alexis says:

      @Sharon McMillan – I’m so glad you think this video will be useful to your network. I actually hesitated getting so detailed, because I thought, “Surely, everyone knows this by now!” But I reminded myself that everyone is at a different level. Thank you very much for the feedback!

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