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What do you say when someone asks,
“What do you do?”
Watch the video below to find out what's wrong with how most people answer this question, and a better formula you can use:
Here's the gist of the video:
Most of us respond to “What do you do?” by using titles or positions. For example, I could answer, “I'm a copywriter and online marketing consultant.”
This answer is correct and truthful.
However, it's also flat and doesn't help me connect with my Ideal Clients if they're the ones who happen to ask me the question.
Here's a better formula:
“I help + (my Ideal Clients) + (achieve this big result) + (optional qualifier).”
If you want to see how I use this formula, you'll have to watch the video 🙂
You can also adapt this formula for pitching your business at live networking events.
If you try to apply this formula, what do you come up with? Share your answer with me in the comments below.
Oh and if you liked this tip, I invite you to sign up for more online marketing, social media, and copywriting tips from me in this blog.
Thank you!
Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.
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Lexi,
I think that this is a great video. I am going to start using this method myself. I think that everyone needs to hone their elevator pitch.
Steve
@Steve R. Pottle – Thanks Steve! I’m glad you liked the video. I’m looking forward to reading your elevator speech 🙂
Hi Lexi,
That’s a great formula. Here’s how I applied it.
“I help supervisors and managers create happy, enthusiastic and energized employees even if they have very little time or money.”
How’s that?
Harriet
@Harriet Meyerson – Thanks for dropping by! Your elevator speech sounds good! Try it out and see how others respond. If you’re talking to your Ideal Client, this should pique their interest and want to know more about how you do what you do.
This is a great tip! I’m trying to figure out the words I’d use to fill each of those areas. Harriet did a great job in using this formula.
@Alaina Frederick – Glad you like it! Try the formula and show me what you come up with. You can just email it to me if you don’t like others to see. I’ll be happy to give you some feedback 😀
Excellent advice, Lexi! You’ve helped me narrow down my elevator speech to one sentence — a sentence that highlights the benefits of what I do instead of just the features.
Thank you!