What do you say when someone asks,
“What do you do?”
Watch the video below to find out what's wrong with how most people answer this question, and a better formula you can use:
Here's the gist of the video:
Most of us respond to “What do you do?” by using titles or positions. For example, I could answer, “I'm a copywriter and online marketing consultant.”
This answer is correct and truthful.
However, it's also flat and doesn't help me connect with my Ideal Clients if they're the ones who happen to ask me the question.
Here's a better formula:
“I help + (my Ideal Clients) + (achieve this big result) + (optional qualifier).”
If you want to see how I use this formula, you'll have to watch the video 🙂
You can also adapt this formula for pitching your business at live networking events.
If you try to apply this formula, what do you come up with? Share your answer with me in the comments below.
Oh and if you liked this tip, I invite you to sign up for more online marketing, social media, and copywriting tips from me in this blog.
Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.
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