As I’m looking for more ways to increase online visibility for my employer, I’m seriously considering going into podcasting. It’s a great way to get found by a different audience, and to repurpose all the content I’ve been churning out in the form of blog posts, video tutorials and special reports. Best of all, our B2B competitors aren’t podcasting yet (shhhh, don’t tell them!).
To get more insight into podcasting, I turned to my friend and business mentor, Kelly McCausey of the Solo Smarts podcast. Kelly has been podcasting for a loooong time (in web years, she’s been podcasting forever!).
Many years ago, as a newbie online marketer, I learned a useful tip from Scott Stratten.
That is to ask a question in your first follow-up email. It should go something like this: “What is your biggest problem about __?”
At the time, I knew it was an excellent idea. By asking that question, you start connecting with someone who has just given you permission to email them. You show you’re ready to listen to what they have to say. Plus, it’s a great way to get to know your subscribers better — knowledge that will enhance your content creation and customer service.
To this day, I strive to respond to every single reply that I receive. Sometimes, I create a blog post or video as a response. This practice of asking a question in your first follow-up message is a good way to build rapport.
Recently, I came across Aweber’s blog post that made me realize this practice has another, equally important, benefit.
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