Have you ever sat down in front of your computer to write a blog post, email, or video script, and then wonder, “What am I supposed to say now?”

It happens too often. This is why at a content marketing conference, Exposure & Profit, in Toronto, Ontario, I cornered Justin Popovic for an interview.

Justin (of ToolsforMotivation.com and BestQualityPLR.com) once did a 100-day challenge when he posted daily on his blog for 100 days straight. So I thought he was the perfect person to ask this question:

content-marketing-tips-justin-popovic

Watch the video for his answer:
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I’ve been doing webinars since 2010, and I love them! I credit webinars for:

  • growing my list from 300 to 2000 subscribers in 10 months
  • making $1,000 in affiliate commission in six weeks
  • earning hundreds of dollars with my own information products
  • developing relationships with other entrepreneurs, some of whom have become my clients, JV partners, and real-life friends

There are so many ways you could use webinars in your business. Below, I’ve listed 17 ways you could profit from webinars (in no particular order). I don’t think any other business tool has as many applications as a webinar! Read on: [click to continue…]

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“I’m surprised you’ve been able to function normally,” my family doctor said as she went over the results of my blood work.

Turn Yourself Into a Productivity Machine

I had a nutritional deficiency so bad I should have been spending my entire days in bed, instead of working a full-time job, running my home business, and caring for my husband and three kids.

But in fact, I had been wishing I could stay in bed all day. I wanted it so badly, I began suspecting I had clinical depression. Except I didn’t have other symptoms. I was still vain (cared for my looks) and otherwise happy.

Fortunately, my work didn’t suffer. But household cleaning sure did.

My doctor’s words made me realize it doesn’t matter how much time management skills or productivity hacks we have. Unless we’re in tip-top shape physically and mentally, then we will always be under-productive. Working when you’re tired, stressed out, and malnourished is like chopping a tree with a dull knife. You may eventually succeed, but it will be much harder and take a lot longer than it needs to.

In this post, I’m going to cover the different elements to becoming the sharpest, most productive person you can be. [click to continue…]

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You gotta work hard to succeed.

There’s no escaping that fact. The most successful entrepreneurs and marketers attribute their success to plain, hard work. Elbow grease.

“Talent in cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.”
– Stephen King

Ok, point taken!

But who wants to work harder than you have to?

Come on, I can’t be the only lazy bum around here.

So are we doomed to a life of failure? I doubt it. We can still get things done and reserve our energies for the things that really count. The things that really matter.

After all, success also requires some smarts:

“The three great essentials to achieve anything worth while are: Hard work, Stick-to-itiveness, and Common sense.”
– Thomas A. Edison

It’s only common sense to take the easier, faster, more efficient way, if it’s available, right? This is why even the most hard-working among us are always looking ways to become more productive.

In this post, I’ve compiled a list of all the ways we can “work smarter, not harder.”

5 Ways To Get More Done With Less Effort And Time [click to continue…]

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Social media marketing gets all the attention.

People’s ears perk up, their eyes widen, their wallets open when they hear “social media.”

But say “content marketing” and you’ll likely see blank stares and hear crickets.

When I was doing keyword research for a client, I found a startling thing: “content media marketing” does not get nearly as much average monthly searches as “social media marketing.” In fact, it’s 33,100 vs 60,500 last time I checked.

I’m afraid people aren’t getting it.

That social media marketing is only a part of content marketing. And if you don’t have a content strategy, you might as well not be doing social media marketing.

And so in this post, I’d like to try to define both and show how they relate to each other.

What Is Content Marketing? [click to continue…]

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