“I’m surprised you’ve been able to function normally,” my family doctor said as she went over the results of my blood work.
I had a nutritional deficiency so bad I should have been spending my entire days in bed, instead of working a full-time job, running my home business, and caring for my husband and three kids.
But in fact, I had been wishing I could stay in bed all day. I wanted it so badly, I began suspecting I had clinical depression. Except I didn’t have other symptoms. I was still vain (cared for my looks) and otherwise happy.
Fortunately, my work didn’t suffer. But household cleaning sure did.
My doctor’s words made me realize it doesn’t matter how much time management skills or productivity hacks we have. Unless we’re in tip-top shape physically and mentally, then we will always be under-productive. Working when you’re tired, stressed out, and malnourished is like chopping a tree with a dull knife. You may eventually succeed, but it will be much harder and take a lot longer than it needs to.
In this post, I’m going to cover the different elements to becoming the sharpest, most productive person you can be. [click to continue…]
You gotta work hard to succeed.
There’s no escaping that fact. The most successful entrepreneurs and marketers attribute their success to plain, hard work. Elbow grease.
“Talent in cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.”
- Stephen King
Ok, point taken!
But who wants to work harder than you have to?
Come on, I can’t be the only lazy bum around here.
So are we doomed to a life of failure? I doubt it. We can still get things done and reserve our energies for the things that really count. The things that really matter.
After all, success also requires some smarts:
“The three great essentials to achieve anything worth while are: Hard work, Stick-to-itiveness, and Common sense.”
- Thomas A. Edison
It’s only common sense to take the easier, faster, more efficient way, if it’s available, right? This is why even the most hard-working among us are always looking ways to become more productive.
In this post, I’ve compiled a list of all the ways we can “work smarter, not harder.”
5 Ways To Get More Done With Less Effort And Time [click to continue…]
When working with a new copywriting or marketing client, one of the first questions I ask is, “Who’s your target market?”
It’s shocking how many business owners and marketing managers don’t have a clear answer.
Sometimes writing the copy takes longer than expected, because it turns out they need to identify their target market first before we can proceed with the promotional piece or marketing strategy.
It’s even possible that my client would adjust the product or service they were originally going to offer, as they gain more clarity about their target market. They realize a few tweaks would make our marketing promotion more effective.
Indeed, your choice of target market and the depth of understanding you have of your target market can make or break your marketing success — and, therefore, your business.
This is why market is one of the 3 elements of marketing (the other two being message and medium).
In this post, I’d like to talk about the common mistakes I’ve seen business owners and/or marketers make when identifying their target market. [click to continue…]