Many years ago, as a newbie online marketer, I learned a useful tip from Scott Stratten.
That is to ask a question in your first follow-up email. It should go something like this: “What is your biggest problem about __?”
At the time, I knew it was an excellent idea. By asking that question, you start connecting with someone who has just given you permission to email them. You show you’re ready to listen to what they have to say. Plus, it’s a great way to get to know your subscribers better — knowledge that will enhance your content creation and customer service.
To this day, I strive to respond to every single reply that I receive. Sometimes, I create a blog post or video as a response. This practice of asking a question in your first follow-up message is a good way to build rapport.
Recently, I came across Aweber’s blog post that made me realize this practice has another, equally important, benefit.
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To improve your business website’s ranking in the search engines, high-quality links from other websites are essential.
There are many ways to get these links. Some involve a lot of work and even money, but some are really simple. So simple you may be overlooking excellent SEO opportunities right under your nose.
Aside from getting backlinks, these opportunities can also bring traffic to your website. And this traffic would be warm visitors who are already interested in your content.
3 Unknown or Overlooked Backlinking Opps
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Today we have a guest post from Davis Masters, a freelance copywriter and storyteller and one of the regular readers of this blog. David’s mission is to teach individuals and businesses how to tell better stories. In this guest post, he shows us how we can write blog posts that actually give value to our readers. Take notes and enjoy!
What’s the best way to build an engaged audience?
Content marketers say to build an engaged audience with content marketing, you must provide value. But what does value mean?
It means your content – or the information you provide in your content – is valuable to your readers.
Value means your content will do one or more of the following:
1. tells them how to do something
2. entertains them
3. meets a spiritual need by helping them reflect on their life
4. offers an expert opinion from a thought leader
Below, I explain what each type of value-laden content looks like.
It’s still January, so it’s not yet too late for me to talk about trends and predictions for 2012. Instead of making my own — and risk having egg on my face a year from now — I’ve gathered some noteworthy blog posts on this topic.
These soothsayers seem to agree that:
I’m not a big fan of New Year’s resolutions, but I love the energy buzzing around us when we enter a new year. It motivates us to improve our businesses and the rest of our lives. It forces us to commit to doing better, pruning bad habits, and moving closer to our ideals. It fuels us enough to get over the holiday slump.
In this post, I propose 8 simple tasks you can do to improve the copy on your business website. They’re easy copywriting tweaks you can make to get better results from your site.
8 Ways to Breathe New Life Into Your Website
