Feb 03

“Social Media Marketing” vs. “Content Marketing”: Setting the Record Straight

By Alexis Rodrigo | Social Media

Social media marketing gets all the attention. People’s ears perk up, their eyes widen, their wallets open when they hear “social media.” But say “content marketing” and you’ll likely see blank stares and hear crickets. When I was doing keyword research for a client, I found a startling thing: “content media marketing” does not get […]

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Jan 19

Playing with Content Curation Tool, Scoop.It

By Alexis Rodrigo | Social Media

Some years ago, I heard about “content curation.” Content curation is the thoughtful collection, gathering, and publication of content from different sources, around a specific topic. I think most of us who are using Twitter, Facebook, and other social networking sites are already curating content. My tweets on Twitter and posts on my Facebook timeline […]

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