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Category Archives for "Copywriting"

Mar 09

How to Upsell… from the Heart

By Alexis Rodrigo | Copywriting

Do you upsell? It doesn’t matter if you offer services or products, whether digital or physical. The fact is, if you don’t upsell, then you’re leaving money on the table. Some entrepreneurs are hesitant to upsell, particularly those who are uncomfortable about selling in the first place. Upselling can also be unattractive to marketers who […]

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Sep 24

A Copywriting Shortcut: “WIIFM?”

By Alexis Rodrigo | Copywriting

Back in my UNICEF days, I learned an important copywriting tip–but didn’t know it then. Anytime I was writing anything, my supervisor told me to always explicitly answer the reader’s question, “What’s in it for me?” I learned to do this whether I was writing a letter inviting a celebrity to attend a high-profile event… […]

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