Category Archives for "Copywriting"

How to Become a Better Writer
Feb 22

Write Better: Advice from 116 Writers

By Alexis Rodrigo | Copywriting

“To become a better writer, first be a better reader.”That’s what I believe. So if you’re wondering how to become a better writer, bookmark Maria Popova’s reading list of advice from 116 of the world’s best writers in her post, “Timeless Advice on Writing: The Collected Wisdom of Great Writers.”  I’m geeking out because the list includes […]

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Mar 09

How to Upsell… from the Heart

By Alexis Rodrigo | Copywriting

Do you upsell? It doesn’t matter if you offer services or products, whether digital or physical. The fact is, if you don’t upsell, then you’re leaving money on the table. Some entrepreneurs are hesitant to upsell, particularly those who are uncomfortable about selling in the first place. Upselling can also be unattractive to marketers who […]

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