From the category archives:

Copywriting

Do You Really Need A Long Sales Page?

March 12, 2010

Recently, a client of mine requested a sales page and wanted it “short”.

When the topic of how long a sales page should be comes up, I have a standard answer:
“I use as many or as few words as it takes to convey the benefits of your product or service, and overcome your prospects’ objections.”
In other [...]

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The Power of Follow-Up: A Case Study

March 5, 2010

In this blog post, I’m going to show you a case study which demonstrates the power of following up on your prospects.

Background:
My client decided to have a one-month promotion on his product. He would offer his product at 50% discount, because he was to stop selling it after the promo period.
Our primary means of promoting [...]

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Who Are You Really Talking To?

February 5, 2010

The starting point of effective communication is a clear knowledge and understanding of your target audience. You need to know two things about your target audience: who they are; and what they really want. Covering these bases isn’t as easy as it may seem.

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What’s Your Story?

January 22, 2010

One of the crucial parts of good copy is a good story.

People love stories. We’re raised on fairy tales as well as stories from our parents and family. Yes, even our boring old aunt’s stories that she tells over and over again. Secretly, we love them.
We build relationships with stories. They’re how we get to [...]

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Does Your Copy Have Feeling?

November 19, 2009

Why does a piece of copy fall flat, even when it’s benefit-oriented and directly addresses your target market’s urgent problem?
One reason could be that it lacks feeling.
Your copy may convey all the facts about your service or product accurately. It may be well-written in terms of grammar and style, but if it doesn’t have feeling, then it [...]

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What Your Market REALLY Wants: Features & Benefits

October 26, 2009

One of the most basic concepts in copywriting are “features” and “benefits”. When I first started learning copywriting, I was told that I had to be able to list a product’s features and its benefits.
As I became a more experienced copywriter, I found out that most people – including other copywriters – have a hard [...]

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Tell It Thursday: Stiletto

April 9, 2009

photo credit: geishaboy500
Yesterday’s Wordless Wednesday post was a picture of stilettos. People who know me would wonder at my choice of that picture because they know that I never ever wear high heels, much less stilettos. However, I chose that picture – not only because it coordinates with the color scheme of this blog [...]

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Is The Sales Letter Dead?

March 16, 2009

Recently, there’s been some discussion on Twitter about the demise of the all-text sales page.
I believe it was Frank Kern’s Mass Control launch that set all the debate off. After all the build up, Kern published sales page that only had a video, a few lines of text (or were there? I can’t remember [...]

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