For years, experts have been recommending online videos to internet marketer.
A somewhat successful marketer I know pushed back saying, "But I don't like watching videos! They take too long and I don't want to annoy my audience."
Maybe it's the ability to control the video playback speed....
But whatever the reason, online video did not turn off internet users.
Quite the opposite.
So if you've been putting off creating and publishing more online videos, then watch this and discover the 3 top reasons you need to post MORE videos--and the research that backs them up!
(Alternatively, you can listen to the audio below)
1. Search engines love videos.
?"55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results, but 8 out 10 of those videos belong to YouTube." (Source)
In addition, Google's Rankbrain rewards web pages that engage its visitors longer. One way to keep readers longer on your page is by embedding video. (Source)
2. Social media platforms love videos.
"Social video generates 1,200% more shares than text and images combined." (Source)
"“Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.” (Source)
It's also telling that all social media platforms now have native video, even the formal and staid LinkedIn.
3. People love videos.
"4 times as many consumers would rather watch a video about a product than read about it." (Source)
"1 in 4 consumers actually lose interest in a company if it doesn’t have video." (Source)
Embedding video on a landing page can increase the conversion rate by 31% (Source)
"Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%." (Source)
I hope all this online video research has convinced you to create and publish more of your own videos moving forward.
If you want to go deeper into this topic, then watch a special presentation I made, "How to SHINE with Video in 2018... and Beyond!"
Tell me, what are your biggest challenges with online videos? Post them in the comments below.
Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.
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