Many years ago, as a newbie online marketer, I learned a useful tip from Scott Stratten.
That is to ask a question in your first follow-up email. It should go something like this: “What is your biggest problem about __?”
At the time, I knew it was an excellent idea. By asking that question, you start connecting with someone who has just given you permission to email them. You show you're ready to listen to what they have to say. Plus, it's a great way to get to know your subscribers better — knowledge that will enhance your content creation and customer service.
To this day, I strive to respond to every single reply that I receive. Sometimes, I create a blog post or video as a response. This practice of asking a question in your first follow-up message is a good way to build rapport.
Recently, I came across Aweber's blog post that made me realize this practice has another, equally important, benefit.
When a subscriber responds to your automated messages, your email address is automatically whitelisted in their email address book. This guarantees that your future emails will not land in their spam folder.
Isn't that cool?
It's such a simple thing to do, yet brings so many benefits.
How about you? Are you already doing this? Are you now inspired to do it? Can you think of a better question to ask in your follow-up email?
Let me know your thoughts and experiences.
Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.
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