When you’re having a hard time choosing between two or more seemingly equal options, it pays to organize your thinking by using a matrix like this:The idea is to plot your choices based on two dimensions. When the options are plotted visually like that, it often becomes obvious which one is the best. Ready to give it …
If you’ve used copywriting templates, you know they’re never as fool-proof as their proponents promise them to be. One might work like gangbusters. Another might fall flat.Why is that, and what can you do about it?Writing templates can be hit-or-miss because they don't account for a key ingredient in effective writing: CONTEXT.And by context, I …
Have you ever posted in a group asking folks to give you feedback on something you drafted? Chances are, the responses you got were hit-or-miss. They were vague, random, irrelevant—or worst—downright wrong. Part of it could be because they weren’t your target audience. Especially if you’re in a very specific and highly specialized niche, the ordinary person …
Need gift ideas for clients? Here are some of the best-received gifts I've sent to my own clients through the years, including where to order them.
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Need gift ideas for clients? Here are some of the best-received gifts I've sent to my own clients through the years, including where to order them.
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If you're a service provider and you're stuck in a feast-or-famine cycle, watch this video to get an idea that will help you to have a more stable, predictable income:Prefer to Read? Here's the TranscriptNOTE: This was generated using Artificial Intelligence, so it's not 100% accurate.Hi here's another in car video for you while waiting …
