Copywriting and Content Marketing Blog

When is the best day and time to send emails

The Best Day and Time to Send Emails

When is the best day and time to send your emails to get the highest open rates and click-through rates? If you look online, you'll find a lot of answers to this question, with plenty of data to back them up. But while these findings are a good place to begin, you shouldn't rely on them alone. In

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email analytics Google Sheets

How to Track Email Metrics

“I have been struck again and again by how important measurement is to improving the human condition.” – Bill GatesIf you want to improve the results you get from email marketing, then you have to measure, measure, measure! Below, I show you how I measure the performance of nurturing emails: A Word About Sales EmailsI forgot

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copywriting templates and swipe files

Why Copywriting Templates and Swipe Files Don’t Always Work

If you’ve used copywriting templates, you know they’re never as fool-proof as their proponents promise them to be. One might work like gangbusters. Another might fall flat.Why is that, and what can you do about it?Writing templates can be hit-or-miss because they don't account for a key ingredient in effective writing: CONTEXT.And by context, I

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Get meaningful feedback on your copy

How to Get Meaningful Feedback on Your Work

Have you ever posted in a group asking folks to give you feedback on something you drafted?  Chances are, the responses you got were hit-or-miss. They were vague, random, irrelevant—or worst—downright wrong. Part of it could be because they weren’t your target audience. Especially if you’re in a very specific and highly specialized niche, the ordinary person

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