Many businesses use external website audit tools to automate general site auditing. These tools provide precise analytics on how the website ranks and performance tips. Like other technical SEO crawlers, the program does a sitewide audit, assessing websites for technical SEO problems such as duplication, redirect chains, broken resources, and more. A website audit tool …
Looking for an all-in-one platform on which to build your online business? If cost, simplicity, and ease of use are important to you, then consider building your business on Podia. It's an all-in-one platform that lets you create unlimited, well, everything a reasonable subscription fee. But of course, no single service is perfect for everyone. Watch …
When is the best day and time to send your emails to get the highest open rates and click-through rates? If you look online, you'll find a lot of answers to this question, with plenty of data to back them up. But while these findings are a good place to begin, you shouldn't rely on them alone. In …
“I have been struck again and again by how important measurement is to improving the human condition.” – Bill GatesIf you want to improve the results you get from email marketing, then you have to measure, measure, measure! Below, I show you how I measure the performance of nurturing emails: A Word About Sales EmailsI forgot …
When you’re having a hard time choosing between two or more seemingly equal options, it pays to organize your thinking by using a matrix like this:The idea is to plot your choices based on two dimensions. When the options are plotted visually like that, it often becomes obvious which one is the best. Ready to give it …
If you’ve used copywriting templates, you know they’re never as fool-proof as their proponents promise them to be. One might work like gangbusters. Another might fall flat.Why is that, and what can you do about it?Writing templates can be hit-or-miss because they don't account for a key ingredient in effective writing: CONTEXT.And by context, I …
