By Partnered Post | Business
Marketing is a term that many of us have come across throughout our lives. We may not have known what it meant explicitly, but we heard it being said around us so much to understand its effect on us. The marketing field has evolved dramatically over the years, from simple advertisements in newspapers to television […]
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By Alexis Rodrigo | Email Marketing
“I have been struck again and again by how important measurement is to improving the human condition.” – Bill GatesIf you want to improve the results you get from email marketing, then you have to measure, measure, measure! Below, I show you how I measure the performance of nurturing emails: A Word About Sales EmailsI forgot […]
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By Partnered Post | Business
As we all know, content marketing can be an extremely useful tool when it comes to trying to get a business’ cause out there. If you are thinking about trying to get your business or brand out and you are thinking about using content marketing, then you are going to want to know how you can […]
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By Alexis Rodrigo | Entrepreneurship
When you’re having a hard time choosing between two or more seemingly equal options, it pays to organize your thinking by using a matrix like this:The idea is to plot your choices based on two dimensions. When the options are plotted visually like that, it often becomes obvious which one is the best. Ready to give it […]
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By Alexis Rodrigo | Copywriting
If you’ve used copywriting templates, you know they’re never as fool-proof as their proponents promise them to be. One might work like gangbusters. Another might fall flat.Why is that, and what can you do about it?Writing templates can be hit-or-miss because they don’t account for a key ingredient in effective writing: CONTEXT.And by context, I […]
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