How to Market Your Business With Holiday Gift Guides

By Alexis Rodrigo | Entrepreneurship

Nov 16

American Thanksgiving and Black Friday are coming up, which means shopping galore for the whole of North America (well, maybe not so much for us here in Canada).

Anyway, my point is, before people go crazy with their shopping sprees, businesses have the opportunity to get in on some of the action. One good way to make the most of this shopping season is to make a holiday gift guide.

I read about using holiday gift guides as a marketing tool from Don Crowther here and I'm totally “stealing” his idea and recommending that you do so, too!

Holiday gift guides are great marketing tools for different kinds of businessses:

  • If you're a brick and mortar business, the gift guide would bring traffic into your store
  • If you're an affiliate marketer, the guide is a great way to make affiliate sales
  • If you provide services, you can combine affiliate marketing with promoting your own business
  • Service providers can also use the guide as a gift to former and existing clients, by adding a coupon for a free mini-service (such as a 15-minute coaching session) or special discount code
  • Service providers can band together by providing discounts they can use in each other's guides. For example, in my guide, I could include discount coupons for my services as well as services from a graphic designer and VA. (This idea I borrowed from the uber smart Kelly McCausey)

Hmmm… I seem to have many more ideas for service providers than for other types of businesses, but you I'm hoping you're already bursting with ideas for using this in your own business.

Also, you can distribute your gift guide in several formats:

  • blog post or web page
  • ebook – Make sure your affiliate links are hyperlinked and that they work!
  • printed pamphlet – Use an easy-to-use URL and QR code to allow readers to access the online version easily
  • postcard – Space will be limited, but it's cheaper to produce and disseminate than a pamphlet

The bottom line is: a holiday gift guide is an excellent marketing and promotional tool to make and give away. Right Now. Before it's too late.

Gotta end this post and go now, because I have several gift guides to make. You should go make one, too — but before you do that, let us know what cool ideas you have for your own gift guide. Post them in the comments below.

Lexi Rodrigo

Creative Commons License photo credit: x-ray delta one


About the Author

Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.

  • This is a great idea! Compiling it is fun and spreading it around is fun. Gotta love marketing that doesn’t feel like marketing.

    And hey, thanks for calling me smart! I’m on a personal mission to prove that Solopreneurs are Smarter so you’re helping me with that 😉

    • Alexis says:

      @Kelly McCausey – I was just thinking as I made one of my lists, “I need to go back to the post and say that it’s so much fun to research great gifts!” So thank you, again, Kelly for adding that. And, yes, we *are* smarter 😀

  • I’m so stealing this idea as well! Another idea that is great for this time of the year are calendars and planners. We’ve been doing this since 2008 and each year it seems to be a bigger and bigger hit. The last was exceptionally sweet due to social media and I hope to repeat it again.

  • Monica says:

    Yes, I’m in for the holiday shopping guide, the planners and calendars 🙂 Love you smart girls!

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