Anyway, my point is, before people go crazy with their shopping sprees, businesses have the opportunity to get in on some of the action. One good way to make the most of this shopping season is to make a holiday gift guide.
I read about using holiday gift guides as a marketing tool from Don Crowther here and I'm totally “stealing” his idea and recommending that you do so, too!
Holiday gift guides are great marketing tools for different kinds of businessses:
Hmmm… I seem to have many more ideas for service providers than for other types of businesses, but you I'm hoping you're already bursting with ideas for using this in your own business.
Also, you can distribute your gift guide in several formats:
The bottom line is: a holiday gift guide is an excellent marketing and promotional tool to make and give away. Right Now. Before it's too late.
Gotta end this post and go now, because I have several gift guides to make. You should go make one, too — but before you do that, let us know what cool ideas you have for your own gift guide. Post them in the comments below.
Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.
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