By Partnered Post | Business
Every business owner knows they need to put some effort into their marketing, but it’s often something they think doesn’t need to prioritize. You could believe other areas are more important, such as product development and customer service. As vital as these are, it doesn’t mean effective marketing isn’t crucial to your company’s success. It’s […]
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By Alexis Rodrigo | Entrepreneurship
Looking for an all-in-one platform on which to build your online business? If cost, simplicity, and ease of use are important to you, then consider building your business on Podia. It’s an all-in-one platform that lets you create unlimited, well, everything a reasonable subscription fee. But of course, no single service is perfect for everyone. Watch […]
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By Alexis Rodrigo | Email Marketing
When is the best day and time to send your emails to get the highest open rates and click-through rates? If you look online, you’ll find a lot of answers to this question, with plenty of data to back them up. But while these findings are a good place to begin, you shouldn’t rely on them alone. In […]
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By Alexis Rodrigo | Email Marketing
“I have been struck again and again by how important measurement is to improving the human condition.” – Bill GatesIf you want to improve the results you get from email marketing, then you have to measure, measure, measure! Below, I show you how I measure the performance of nurturing emails: A Word About Sales EmailsI forgot […]
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By Alexis Rodrigo | Entrepreneurship
When you’re having a hard time choosing between two or more seemingly equal options, it pays to organize your thinking by using a matrix like this:The idea is to plot your choices based on two dimensions. When the options are plotted visually like that, it often becomes obvious which one is the best. Ready to give it […]
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