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I love reading and think it's a worthwhile activity for ALL human beings.
But even more so for marketers.
Why?
Of course, reading a good book on business, marketing, copywriting, and related topics will give you knowledge you can apply in your business life.
But other than that, reading makes you a better writer. And we all know writing is an essential skill, not just for copywriters, but for everyone who's in sales and marketing. And, yes, that's you, if you're an entrepreneur or business owner.
So you've got a lot of freedom here. Read your favourite fiction books, even romance novels, and be assured you're doing something that's good for you as a marketer.
Finally, reading is good for the soul. It can reduce stress, give your brain a break and a boost, and help you be more creative.
If you've seen my home office, you know I'm addicted to books. I have shelves, table tops, and corners full of books. I'd rather buy a book than pay for a manicure and pedicure.
But even I have limited resources for books.
If budget is tight, consider this:
If you look into your budget, I'm sure you can find a way to afford at least one new book a month.
I'm starting “Outrageous Advertising That's Outrageously Successful” by Bill Glazer. What book are you currently reading? Post the title and author below, and tell us why you picked that book.
Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.
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I couldn’t agree with you more, Lexi. I am currently rereading The 10X Rule by Grant Cardone. I highly recommend it for anyone who wants to up their game this year. Thanks for your wonderful posts and information.
Connie Ragen Green
@Connie Ragen Green – I’ve heard of 10X — adding it to my Amazon wish list. Thanks for sharing!
Reading is important! I just finished reading “Zen Under Fire”. While not a business book per se, I is about a woman’s journey in self-care – something all professionals need to consider. My post today shares more about why I think it is an important book. https://www.music2spark.com/2014/01/06/music-sparks-book-blitz-2014-zen-under-fire/
@JoAnn Jordan – So true! Will check it out.
I rarely have time to sit down and read, and when I do, it’s usually fiction – I do enough research while copywriting.
But I re-read my favorite books in small chunks of time snatched here and there. Sometimes there are more life lessons and truth in fiction than in self-help books — and it’s nice to “escape” for a while.
@Marya – You reminded me that I need to read more fiction! Who are your favorite authors?
Reading is essential to being successful in anything! I’ve read several marketing books and I’d have to recommend these books for all marketers: Spin Selling, Challenger Sale, Contagious, and Psychology of Influence (this one explains the sketchy tactics that some people use, but it helps you understand how influence works…..P.S. don’t use the sketchy tactics).