Search Engine Optimisation (SEO) is a set of tools and techniques which helps search engine algorithms to promote your website.
This sounds technical and confusing, but when broken down into simple language, SEO is not all that hard to understand.
Your business website might look great, but without a proper SEO strategy, not enough customers will discover it.
It's essential to understand how SEO works and why your business will benefit from it.
With online shopping on a sharp rise, there's never been a more crucial time than now to understand how your website can be boosted up the ranks of search engine results.
Why Is SEO Important?
SEO is important because without it, your business will likely fall down the ranks and receive fewer clicks, less footfall and therefore less engagement with your product.
In addition, SEO is a cost-effective alternative to paid advertising, which is another way to get more clicks and increase customer engagement. SEO works with the algorithms of the search engine to create better opportunities for your business.
How Does SEO Work?
Search engine optimisation does exactly what it says on the tin: it optimises your website’s visibility on search engine results.
Any Google search will incur thousands upon thousands of results. If your business is small, without much paid advertising and yet to become a household name, it's difficult to appear at the top of that list of results.
That’s where SEO comes in. SEO uses tools which appeal to the algorithms used by search engines — the algorithms which determine where your site ranks on the results list.
But how does SEO do this?
Basic SEO tools start by using the right keywords for your site.
Let’s say you run an independent shoe shop in London. There are hundreds of those, so how can yours stand out from the rest? It all depends on the algorithm.
If Google’s algorithm understands what your business sells, exactly where it runs, and the types of materials it sells, it can more easily categorise you into people’s searches.
That’s where keywords come in.
Creating content for your website which seamlessly includes hundreds of keywords such as "leather shoes" or "independent shoemakers in London," to name a few, helps the algorithm assign your store better meaning.
Therefore, when a person searches "independent store London" or "leather shoes London," if your site contains more of these keywords than others — other factors being equal — it will rank more highly.
Other more advanced SEO tools include backlinks, where you include links to anchor texts embedded on your site, and hyperlinks. These are best implemented by SEO Management Services who can provide expert advice on how best to implement these tools for your unique business model.
Start today by learning about SEO and contacting an SEO Agency to see what they can do for your business site!